A hybrid outbound and event-led strategy delivering high-quality meetings, exceeding targets, and driving sustained pipeline growth.
Key Results
- 240% of SQL target achieved
- 15–25 meetings per month
- 10 meetings generated in a single event day
- Ongoing partnership and pipeline growth
About the Client
AI technology company delivering advanced solutions across multiple industries, focused on scaling pipeline and accelerating growth.
The Challenge
The company needed to generate consistent pipeline, exceed SQL targets, and combine outbound with in-person engagement to maximise results.
The Solution
A hybrid demand generation approach including:
- Event-led meeting generation
- Consistent outbound campaigns
- Focus on high-quality SQLs and pipeline growth
Execution Highlights
In-Person Event Activation
Generated 10 meetings in a single day through targeted event engagement and pre/post-event outreach.
Outbound Campaigns
Consistently delivering between 15 and 25 meetings per month through multi-channel outreach.
Results & Impact
- 240% of SQL target achieved
- Exceeded pipeline generation targets
- Consistent monthly meeting flow
- Strong contribution to overall growth
Why It Worked
- Hybrid strategy (events + outbound)
- Strong focus on SQL quality
- Consistent execution
- Alignment with growth targets
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