A scalable outbound engine delivering consistent pipeline, high attendance rates, and measurable progression through the sales funnel.
Key Results
- 30 meetings booked per month
- 25 meetings attended (~83%)
- 16 progressed to next stage
- 20–25% close rate from decision-stage calls
About the Client
Enterprise cybersecurity provider operating across EMEA and North America, targeting mid-market and enterprise organisations.
The Challenge
The organisation needed a scalable outbound engine across multiple regions, capable of generating high-quality meetings and improving conversion rates throughout the sales funnel.
The Solution
A structured outbound system including:
- Rapid pilot campaign launch
- Multi-dialer outbound setup
- Funnel optimisation focused on conversion
- Consistent global execution
Execution Highlights
Multi-Region Deployment
Campaigns executed across EMEA and North America with aligned messaging and regional sales teams.
Industry Targeting
Manufacturing, Financial Services, Healthcare, Government, IT, Retail & E-commerce, Energy & Utilities.
Scaled Infrastructure
Expanded from pilot to full-scale outbound with multiple dialers and continuous optimisation.
Results & Impact
- 30 meetings booked monthly
- 83%+ attendance rate
- Strong progression through funnel
- Consistent pipeline generation
Revenue Impact
Client reports a 20–25% close rate from decision-stage calls, contributing significantly to global pipeline.
Why It Worked
- Strong focus on meeting quality
- High attendance rates
- Clear funnel progression
- Scalable outbound model
- Alignment with enterprise sales
Want predictable pipeline and high-converting meetings at scale?