A multi-channel, partner-first demand generation program delivering senior-level meetings and measurable pipeline impact across Europe.
Key Results
- 40+ qualified meetings generated
- Multi-vendor campaign execution
- Senior decision-makers engaged
- Pan-European delivery
About the Client
Global Technology Integrator operating across IT services and systems integration in the UK & Europe, working with multiple enterprise technology vendors.
The Challenge
The organisation needed a scalable, partner-first demand generation model to support multiple vendors, generate senior-level meetings, combine event-led and outbound strategies, and deliver measurable pipeline impact across Europe.
The Solution
A structured, multi-channel approach including:
- Strategic workshops to define ICP and messaging
- Multi-channel outbound (email, phone, LinkedIn)
- Event-led engagement strategies
- Rapid deployment across vendors
Execution Highlights
Networking Vendor
Event-led activation targeting enterprise accounts, generating senior-level meetings and strong event ROI.
Cloud Infrastructure Vendor
Account-based outbound campaign delivering 40+ qualified meetings across digital and in-person channels.
Enterprise Technology Vendor
Event-driven engagement with senior stakeholders, creating high-quality conversations and long-term pipeline.
Scaled Outbound Campaign
Custom list of 2,000 senior contacts with targeted outreach generating top-of-funnel meetings.
Results & Impact
- Supported multiple vendors under one unified program
- Delivered virtual, face-to-face, and event-led meetings
- Combined outbound, data, and events into one GTM strategy
- Acted as a trusted extension of the client’s sales function
Why It Worked
- Deep ICP understanding
- Vendor-specific onboarding
- Multi-channel execution
- Senior-level targeting
- Focus on real meetings, not vanity metrics
Ready to generate high-quality B2B meetings?